OkayTours	touch
Okay Tours is the label for hip-hop band The Roots. Okay Tours also partnered with Rock the Vote for the Roots Jam Session, which aimed to attract young voters and encourage them to register to vote. Okay Tours and Rock The Vote needed a modern and innovative solution for their event to offer information about Okay Tours and Rock The Vote and also allow attendees to register to vote.
touch The Roots contracted runtriz to help enhance the experience of their "Jam Session", while also giving unregistered voters the opportunity to easily register to vote. runtriz installed 10 touch screens throughout the Key Club on Sunset in outdoor and indoor settings to reach the maximum audience.
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